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Assos DNA
The driving force behind ASSOS has been the quest to transform riders since 1976. Back then, Toni Maier set foot in a wind tunnel in Zurich to test his new, radical design: a bike frame with streamlined tubes and a handlebar that resembled the horns of a bull. The prototype became the world's first aerodynamic carbon fibre bicycle frame.
above all, however, it served as a trigger for identifying the true resistance-generating element: the bicycle equipment. Toni Maier subsequently re-tuned it and improved the materials that the riders wore on their bodies. He drew inspiration from the world of skiing, where he was particularly fond of the racing suits worn by the Swiss national team. He adapted the concept to cycling and developed the first Lycra shorts and anatomical skinsuits. ASSOS was born.