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The 100% brand has always been synonymous with motocross Americana and has been associated with many iconic moments that have established the roots and history of modern motocross. The roots of the 100% brand date back to the early 1980s when the popular logo graced the factory race gear of the biggest names in motocross. Today, as the brand's prominence in motocross, downhill tracks and BMX trails is on the rise again, 100% is inspiring a whole new generation of racers and asking them to live up to the original slogan