LinkRadQuadrat is now called STATERA

We're delighted with the new name, because it already tells you a lot about who we are and how we operate as a company. our company was founded in 2011 under the name LinkRadQuadrat GmbH and has since established itself nationally both offline and online. With the relaunch, we are of course not only changing our name, but also the entire branding strategy, we are also getting new models of our own brand LIQBike and we are launching a completely new website with a new shop system. We want to use the rebranding to motivate even more people to ride (e-)bikes, to establish ourselves as a premium brand and to position ourselves on the international market in the future.


STATE

The STATE brand focuses on our racing bikes and gravel bikes. STATE stands for focussed testing and pushing your own limits. #STATERIDERS are fast, athletic and want to surpass themselves. With a professional range and perfect advice, STATE can deliver exactly that.


STATERA

STATERA is Latin and means balance. A balance of everyday life & sport, tarmac & trail, speed & fun. The new name therefore consists of 2 sub-brands (STATE & TERA), which together create the umbrella brand (STATERA). It stands for a diverse, varied range and the associated expertise at all levels. Customers will find the bike they want here.


TERA

The TERA brand focuses on our mountain bikes and e-mountain bikes. TERA stands for fun, freedom and nature. #TERARIDERS are cool, adventurous and definitely not afraid of speed, jumps, mud or dirt.


What we stand for

We know that companies with a strong corporate culture and a mission perform better in the long term. No successful movement comes from individuals. It takes an entire team that stands behind a great cause. Together we work hard, laugh a lot, constantly think about new ideas, live our passion outside of work and love our Friday team night tradition.


Our corporate culture

Fun and crazy - One aspect in which we differ from other companies is that we are not afraid to be a little crazy. Being crazy is definitely not a bad thing - it can actually be really fun! One of the reasons why our company culture is so successful is because we have a fun atmosphere where employees aren't afraid to be themselves.


What else will change?

Apart from our name change and the new homepage with a new shop system, not much will change. The two managing directors Narek Sermanoukian and Peter Litterst and our crew will remain the same.

And even with the new name, our offers will remain as great as ever and nothing is guaranteed to change!